The journal
Wish you were here.
The line on the back of every good postcard. These are researched, practical guides to making your hotel, villa, Airbnb or restaurant look as good as it really is, written for owners by the people who shoot them.
Photography
Airbnb Listing Photos: Shot Order, Light and Honesty
Airbnb listing photos that get clicks and bookings: the cover shot, gallery order, light, staging without faking it, and the checklist I use on every shoot.
7 October 2026 · 10 min read
Photography
Booking.com Property Photos: Specs, Order and Shot List
8 min read
Strategy
Google Business Profile for Hotels: A Practical Guide
9 min read
Photography
Hotel Website Photos That Convert: Hero to Booking Page
9 min read
Bali
How to Market a Villa in Bali: A Practical Owner's Guide
9 min read
Rights & deals
How to Vet Influencers for Hotels: A Practical Checklist
9 min read
Social
Instagram Marketing for Restaurants: What to Post and Why
9 min read
Social
Instagram Marketing for Small Hotels: A Practical Plan
8 min read
Strategy
Marketing for Tour Operators: Surf, Dive, Boats and Classes
9 min read
Strategy
Spa Marketing Ideas: Content That Sells a Treatment
9 min read
Social
TikTok for Hotels: What Works and How to Post
8 min read
Strategy
How to Brief a Content Creator (With a Template)
10 min read
Strategy
How to Get More Direct Bookings: Hotel Content Guide
10 min read
Photography
Content Creator vs Photographer for Hotels: Which?
10 min read
Rights & deals
Hotel Content Exchange Collaboration: How to Run One
10 min read
Ads
UGC Ads for Hotels: Hooks, Cutdowns and Testing
10 min read
Rights & deals
UGC Usage Rights for Hotel Content, Explained
10 min read
Bali
Bali Low Season Marketing: Why Wet Season Content Wins
10 min read
Video
Instagram Reels Ideas for Hotels: A Shot List
10 min read
Video
Restaurant Video Content Ideas: A Shot List That Works
10 min read
Strategy
What Is UGC for Hotels? A Plain-English Guide
10 min read
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