Ad creative
Hotel ad creative that looks like content, not an ad.
Hotel ad creative has to do two things at once: look native to the feed and make a clear offer. Glossy brand films often fail the first test. Meta ads UGC for hotels, built from real stays, usually passes it.
I make the raw material your campaigns need: several short videos with different opening hooks, talking-to-camera pieces, photo sets and clean footage for your media buyer to cut. Hotel Facebook ads creative performs best when it's tested, so I deliver variety rather than one hero asset.
Everything includes licensed paid use. If you want ads to run from my account, whitelisting is available on request.
What you get
The deliverables.
Hook variations
The same clip with several different first three seconds, so you can see what stops people.
Talking-to-camera ads
Short, human pieces in the first person that explain why the stay is worth booking.
Offer-ready edits
Versions with space for your offer, dates or booking link, kept clean and simple.
Static and carousel images
Photo sets sized for feed, story and carousel placements.
Raw footage for your team
Unedited clips so your media buyer or agency can build new cuts as results come in.
Where it runs
- Meta ads on Instagram and Facebook
- TikTok ads
- Google Performance Max and YouTube
- Retargeting campaigns
- Seasonal and low-season offers
- Email and landing pages
How we work
Planned like a campaign, shot like a stay.
Brief from the booking goal
We start with who you want to book and when, then choose hooks and angles to suit.
Shot in batches
One shoot produces many variations, so testing doesn't need a new trip each time.
Formatted for placements
Vertical, square and landscape versions with safe zones respected for each platform.
Supported by a team
Postcard Studio sits alongside a team that runs Meta ads for hospitality, so creative can be shaped around real campaign needs if you want it.
Who it’s for
Hotels, resorts & villas
Arrival, the room reveal, the first swim, breakfast, the sunset you sell. Content for your feed, your ads, your booking pages.
Restaurants & bars
The pour, the pass, the table by the window at golden hour. Short, appetite-first video your regulars will share.
Experiences & wellness
Surf, dive, ride, stretch, breathe. Point-of-view video that puts the viewer inside the experience.
Recent work.
All work
Questions
Before you ask.
Do you run the ads?
Can you promise results?
What are usage rights for ads?
How many versions do we get?
Can you make ads for the low season?
Read more
Other services
- UGC contentGuest-perspective video that looks like a real stay, because it is one.
- Vertical videoReels and TikToks shot for the feed, from the first frame.
- Hotel photographyEditorial stills of rooms, pools and plates, with people in them.
- Property walkthroughsOne continuous take through the room, the villa or the whole site.
- Content retainersA standing shoot every month, so the feed never runs dry.
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