Content retainers
Social media content for hotels, every month.
Social media content for hotels is a rhythm, not a one-off. A single shoot gives you a burst of posts and then a gap. A content retainer gives you a steady supply of fresh material and a consistent look.
A content retainer for a hotel, resort, villa or homestay is built around a regular shoot day, a set number of edited videos and photos, and a shared library your team can pull from. It suits places that post often, advertise all year or change their offer with the seasons.
Think of it as a retainer without the agency overhead. One creator, one familiar style, and a calendar we plan together.
What you get
The deliverables.
A monthly shoot day
A regular day on site, timed to the light and planned around what's happening at the property that month.
Edited videos, photos and voiceovers
A set number of finished pieces each month, agreed in advance and scaled to how often you post.
A shared library
A folder your team can use, with edits, raw clips and stills organised by month and theme.
A simple content calendar
A plan that lines up shoots with events, menu changes, seasons and campaigns.
Licensed use throughout
Social, website, booking platforms and paid ads are all covered.
Where it runs
- Instagram feed, Reels and Stories
- TikTok
- Meta and TikTok ads
- Website updates and landing pages
- Booking.com and Airbnb galleries
- Google Business Profile
- Email newsletters
How we work
Planned like a campaign, shot like a stay.
Set the rhythm together
We agree how many pieces you need each month, and the themes that matter across the year.
Plan around your calendar
Menu launches, events, wet-season offers and quiet weeks all shape what we shoot.
Keep one visual voice
Working with the same creator keeps colour, pacing and tone consistent across months.
Review and adjust
We look at what's working in your posts and ads and shift the next shoot to suit.
Who it’s for
Hotels, resorts & villas
Arrival, the room reveal, the first swim, breakfast, the sunset you sell. Content for your feed, your ads, your booking pages.
Restaurants & bars
The pour, the pass, the table by the window at golden hour. Short, appetite-first video your regulars will share.
Experiences & wellness
Surf, dive, ride, stretch, breathe. Point-of-view video that puts the viewer inside the experience.
Airbnbs & holiday rentals
The cover shot, every room in order, the pool at its best hour. Listing photos and video that make your place the one people book.
Recent work.
All work
Questions
Before you ask.
Do you work monthly if you're travelling?
How many pieces are included each month?
Is there a minimum commitment?
Can accommodation be part of it?
Who owns the footage?
Read more
Other services
- UGC contentGuest-perspective video that looks like a real stay, because it is one.
- Vertical videoReels and TikToks shot for the feed, from the first frame.
- Hotel photographyEditorial stills of rooms, pools and plates, with people in them.
- Ad creativeCreator-style video and stills built to perform in paid feeds.
- Property walkthroughsOne continuous take through the room, the villa or the whole site.
Have a place people should know about?
Tell us about it. A few lines and a link is plenty.