UGC content
UGC for hotels that feels like being there.
UGC for hotels works because it looks like something a guest made, not something an agency staged. People scrolling past a polished brochure shot keep scrolling. They stop for the person filming their own morning: the curtains, the coffee, the first swim.
I'm a hotel UGC creator who actually stays at your property. I live the visit the way a guest does and film it as I go, then edit it into clips you can post, boost and drop into your booking pages. It sits somewhere between creator content and a proper shoot, which is exactly why it travels so well.
Every edit comes with licensed use across your channels and paid ads, so the content works as hard as you want it to.
What you get
The deliverables.
Talking-to-camera clips
Short, natural pieces to camera about the stay, in the first person, ready for Reels, TikTok and ads.
Guest-perspective video
Arrival, the room, breakfast, the pool and the evening, filmed the way a guest lives them.
Stills from the same stay
Edited photographs that match the video, so your feed and your website feel like one story.
Raw vertical clips
Unedited footage your own team can cut into new posts later, included on the larger packages.
Voiceovers, captions and hooks
Voiceover cuts, suggested opening lines and caption copy for each edit, written to sound like a person.
Licence for your channels and ads
Use across social, your website, booking platforms and paid placements. Whitelisting from my account is available on request.
Where it runs
- Instagram Reels and Stories
- TikTok
- Meta and TikTok ads
- Website hero and room pages
- Booking.com and Airbnb galleries
- Google Business Profile
- Email campaigns
How we work
Planned like a campaign, shot like a stay.
We agree a shot list first
Before I arrive we decide what guests care about most at your place and what you want to be known for. No surprises on either side.
I stay and film as a guest
I use the rooms, the pool and the restaurant for real, so the footage carries the small details a staged shoot misses.
Edited for where it will run
Each clip is cut for its placement, with vertical and square crops, so it works in a feed, a story and an ad.
Delivered within ten days
You receive organised files, caption ideas and the licence terms in writing.
Who it’s for
Hotels, resorts & villas
Arrival, the room reveal, the first swim, breakfast, the sunset you sell. Content for your feed, your ads, your booking pages.
Restaurants & bars
The pour, the pass, the table by the window at golden hour. Short, appetite-first video your regulars will share.
Experiences & wellness
Surf, dive, ride, stretch, breathe. Point-of-view video that puts the viewer inside the experience.
Airbnbs & holiday rentals
The cover shot, every room in order, the pool at its best hour. Listing photos and video that make your place the one people book.
Recent work.
All work
Questions
Before you ask.
What is UGC for hotels?
How is this different from a normal photoshoot?
Do you post it on your own account?
Can we use it in paid ads?
Do we pay, or is it a content exchange?
Read more
Other services
- Vertical videoReels and TikToks shot for the feed, from the first frame.
- Hotel photographyEditorial stills of rooms, pools and plates, with people in them.
- Ad creativeCreator-style video and stills built to perform in paid feeds.
- Property walkthroughsOne continuous take through the room, the villa or the whole site.
- Content retainersA standing shoot every month, so the feed never runs dry.
Have a place people should know about?
Tell us about it. A few lines and a link is plenty.